CLIENT: Easterseals | YEAR: 2018 | AGENCY: E/LA | ROLE: ART DIRECTOR
Easterseals is a nonprofit dedicated to providing disability services to communities. We created the 2019 campaign, We Celebrate, around the idea of celebrating inclusivity and launched it in Southern California.
The campaign, which also celebrates Easterseals’ 100th Anniversary, kicked off by hyping their float debut at the Rose Parade. We designed imagery and messaging to encourage people to watch for their birthday cake float in the parade.
Supporting social assets built to showcase the 100 year birthday.
Print spread in Fortune magazine
At its core, Easterseals of Southern California’s goal was to gain awareness, celebrate their 100th birthday, and spread a message of inclusion.
CONTIUNED OUT OF HOME ADVERTISING
When possible, we strove to take advantage of contextual relevancy in placements like the Staples Center Clippers games.