CLIENT: TIKTOK | YEAR: 2019 | AGENCY: E/LA | ROLE: ART DIRECTOR
Something big, something incredible, is coming to TikTok.
Another one for DJ Khaled + TikTok.
We amplified the power of TikTok by leaning into DJ Khaled's personal brand, natural charisma, and legendary inspirational soundbites in a content series with digital and social amplification. To kick off this experience, we created a 60’ spot where DJ Khaled announced that something big was coming. The announcement was that he was the new “Chief Motivational Officer”. He also shared this message to his personal social media channels, bringing followers to TikTok to find out what will happen and engage with the content.
60’ Spot
On April 1, we revealed our big announcement: DJ Khaled is taking over as the Chief Motivational Officer of TikTok. We launched our hero video, amplified with owned and paid media, driving people to download TikTok for a robust in-app experience.
Splash page / H5 Page / In App Banners
Spreading good vibes only, we took over the app with Dj Khaled content.
