Kaiser Permanente School of Medicine was seeking a full-service ad agency to help grow awareness and consideration for a newmedical school now entering its 2nd year of operations. They needed a creative team that could apply a digital-first mindset as well as one with expertise in big ideas.
My team and I got to work and created PIONEERS, a campaign that we split into two strategies. The first strategy centered on the messages around the best-of-the-best students and their educational progress. By supporting their enrollment and featuring the students thriving, our campaign would advertise success. The second strategy would advertise a full year of documented progress and feature our Pioneers as the leaders in the medical field, encouraging others to follow in their footsteps.
The work features strategic branding, creative concept design & development, holistic marketing, communication, and digital media planning/buying, as well as social content creation.
