Client: TikTok | Year: 2019 | Agency: E/LA | Role: Art Director
TikTok: Dare To Be
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Video platform, TikTok, chose E/LA to execute a campaign around the Super Bowl called Dare to Be.
The Concept
Dare to Be actualizes the TikTok brand promise of fostering a safe space for expression, exploration, and individuality. The campaign’s purpose is to drive new downloads and entice creators to explore the app and all it has to offer.
Wild Postings
To sustain the Dare to Be messaging after the Super Bowl and kick off 2019, we used a mix of boards, wild postings, and outdoor digital placements to get TikTok’s message out into the world.
