CLIENT: WESTERN DIGITAL | YEAR: 2019 | AGENCY: E/LA | ROLE: ART DIRECTOR
WD MY PASSPORT GO SSD PRINT AD IN DELTA AND SOUTHWEST SKYMALL MAGAZINE
We strategized to deliver a cohesive campaign designed to show personalities based off of the different bags shown alongside the SSD drive. The Messaging supports “A drive that’s built for travel”
I wanted to make the bags look weathered and used to speak to different professionals that are always on the go.
Second print ad in Delta and Soutwest Skymall magazine.
The campiagn also had three emails to show the various features the drive has. Each feature corresponded to different types of users and travelers. The cherry on top was creative travel tips/hacks to offer help to consumers.